Weight Loss Whoppers
Weight Loss Whoppers
There are some awful lies peddled to consumers of weight loss products, and it's not hard to see why.
The weight loss industry is worth billions of dollars annually ? and the amount it takes is increasing year after year!
That's an inescapable fact, taken from industry figures. But it's also a bit of a sick joke when you think about it?
? considering that more people than ever before are ending up overweight.
HELP! WHAT'S HAPPENING? Good question. The truth is quite simple, really. We all want results. Instantly. Without effort. And it seems we're prepared to pay anyone who will sell us that dream. How else could anyone explain the sale of weight loss pills? These things have been marketed for decades now, in various guises. Do they work? Well, look around you. Are people you know becoming slimmer? Or heavier? Since it's the latter (from the evidence of our own eyes) that means only one thing. Those pills don't work. They can't counterbalance a poor lifestyle and an ill-advised diet.
WHAT'S ON OFFER? There's a huge amount of stuff advertised to help cure your weight loss woes. Anything from elaborate exercise equipment costing thousands of dollars right down to a monthly subscription to a diet website for less than 20 dollars. Face it, they have more ways of taking your money off you than you have ways of keeping it!
DOES IT WORK? The truth is that just about any diet or exercise regime will give results in the long run. The sad fact, though, is that the typical human being finds it impossible to keep up the restricted calorie diet or the sapping effort of heavy exercising for long enough to achieve his or her aims. That's because most efforts at weight loss lack one vital ingredient?
FEEDBACK It's important to know that your efforts are bearing fruit, otherwise you become despondent. When the majority of 'slimmers' (for want of a better generic term) start a diet or an exercise program, they obtain fast gratification from the early results. A few pounds are dropped here, a few inches are lost there. But then it all slows down (or even stops). That makes it hard to continue. Because willpower is extremely mood-dependent. And anyone who has tried a diet plan will tell you that mood swings ? even depression ? are frequent travelling companions on the slimmer's trail.
IS IT HOPELESS, THEN? Time for some good news. Things are certainly not hopeless. So long as a would-be slimmer ensures that the chosen weight loss program includes a feedback device, it is possible to see things through. While there are rare cases where medical symptoms mean that normal approaches to sensible eating and exercise can't work, most fosussed slimmers should be successful. All that's necessary is the right mix of ingredients ? just like any good recipe.
You can read about the ingredients of that recipe in my companion article " Weight Loss Workbook".
Neville Dodds is a writer and Internet aficionado who maintains that successful weight loss needs no special equipment or gym membership and requires much less time spent exercising than many people would believe possible. He is the author of 'Fat Loss For The Rest Of Us', which describes his own successful weight loss program, and contributes regularly to http://www.weight-loss-junction.com, a website owned by his wife, Jennifer.
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